Brand name – where to start?

Your Audience

When finding a name for your brand, first think about who you want to reach. 77% of customers prefer to purchase from brands that align with their values and beliefs – so understanding the interests of your target audience will be key! Connecting with them through an inspiring or meaningful identity can increase like-ability, plus help set yourself apart in saturated niches. If they aren’t as familiar with what you have on offer yet – don’t worry; consider abstract names that evoke certain moods related to your products (think Nike or Apple)

Brand Archetype

Unlock the personality behind your brand by discovering its archetype! Archetypes, from Jungian psychology to branding ideas, are universally recognisable characters that connect with customers on a personal level. To get started finding yours:

1) Get to know who makes up your audience – what do they look and sound like?
2) Think about how their persona (or aspirations!) aligns or intersects with that of your own brand’s identity.

There might be many ways for you both to express yourselves but don’t worry; there are only 12 main archetypes out there so it should make things easier when narrowing down the search for your brand name!

• The Innocent (the desire for safety)
• Everyman (belonging)
• Hero (mastery)
• Outlaw (liberation)
• Explorer (freedom)
• Creator (innovation)
• Ruler (control)
• Magician (power)
• Lover (intimacy)
• Caregiver (service)
• Jester (enjoyment)
• Sage (understanding)

Crafting the perfect brand experience requires understanding how to communicate core values. To do this, many brands choose a historical or mythical figure as an archetype – think Nike, goddess of victory! Or Dove – representing purity and softness with its Innocent persona. For Channel their Lover archetype creates passionate marketing campaigns that drive emotional connections for customers. Leveraging stories, products and visuals can further bring these names alive in real life experiences! Consider this when choosing your brand name.

Reflect the Tone of your Brand

Choosing the right tone for your brand is key! It reflects its goals and needs, as well as how you want to come across to customers. You can cultivate an emotional feel with EveryHand or Sharing Spoon; intrigue people with RocketSlice or Ethica; make things playful by going Blink Of An AI-style; stay practical like Simple Key Realty does -or capture innovation through powerhouses such Amazon and Apple. If prestige matters, Dior & Cartier have it in spades…the list goes on! Find a voice that suits you perfectly – enticing prospects one word at a time.

Is your Brand Name available?

When it comes to selecting a brand name that customers will remember, businesses must consider the digital implications. 57% of consumers are more likely to shop with brands they follow across social media platforms so now is the time to do your research! Kickstart your journey by researching domain names and extensions such as .com, .net and .org – make sure there aren’t any legal issues involved too! Finally think about how successful SEO can be for you; don’t let unavailable domains put an end to creative branding ideas.

What are the characteristics of a successfull brand name?

World-renowned brands don’t just happen – there’s a special recipe of qualities that make them shine and spark recognition. From strong identities to impactful personalities, these are the key ingredients you need when it comes to choosing the perfect name for your brand!

Keep your brand name memorable and simple

A great brand name can do more than just make a lasting impression — it could actually have an impact on the bottom line. An in-depth study found that keeping things simple helps businesses earn significant returns: companies with concise, memorable names made up to 11% greater profits compared to their competitors! So don’t discount the importance of finding a strong and recognizable moniker for your business.

Make sure it’s future proof!

When picking a brand name, it is best to take the long-term view and select something that can stand the test of time. A perfect example would be Amazon – they started as an online bookstore but their versatile brand identity allowed them to cater to numerous demographics quickly! However, Women’secret may not have been so lucky; too specific for diversifying products outside its core offering. So when creating your very own business or product remember: flexibility comes first!

GREAT brand names are original

Your brand name can be more than a jumble of letters: it can express and celebrate your unique identity! Take Adidas, for example. It’s namesake was inspired by its founder Adolph “Adi” Dassler – creating something that is truly special to their story. BMW is another great one; if you dig deeper beyond the acronym ―Bayerische Motoren Werke― there lies an amazing history going back over 100 years in Germany… Showcase the heritage behind yours today with a customised brand narrative – every successful business starts somewhere!

Brand name tips

Crafting brand names that inspire your audience and embody the essence of your archetype can be a tricky process. But with these helpful tips, you’ll find it much easier to curate something perfect! Start by keeping things simple; two syllables are ideal for making sure customers remember them easily. Then hone in on what makes your products unique — think of descriptive words that capture everything about their collective experience and benefits so potential buyers know exactly what they’re getting into! Finally, don’t forget us word association when brainstorming good ideas – write down as many related terms as come to mind until one’s clearly speaking louder than all else.