Have fun in your branding and marketing

No, we’re not joking!

91% of people globally prefer brands to be funny. But 95% of business leaders are worried about using humour in their brand’s consumer interactions, according to The Happiness Report from Oracle and author-podcaster Gretchin Rubin.

The stats from this report are pretty conclusive. The average customer likes a laugh, but businesses are still acting rather ‘buttoned down’ and serious:

• 90% of people are more likely to remember ads that are funny 
• 72% of people would choose a humorous brand over the competition
• But only 20% of brands report having used humour in offline ads, and 18% of brands report using the tactic in online ads.
• So, what can your brand do to liven things up with a bit of humour? We’ve shone the light on three core pillars for raising a smile, without damaging your reputation.

Use humour to reveal the true personality of your brand 
When you use it effectively, humour helps make your brand more relatable, approachable and likeable. Cracking a joke helps differentiate your brand from your rather dour competitors. It also leaves potential customers with a smile on their face – and happy customers are more likely to spend more and become advocates for your brand.

To add humour to your brand personality:

• Be genuine with your humour – your humour should be honest and come from the heart. Don’t fake it. Be yourself and use your authentic voice. 
• Be relatable to your audience – use humour that your target audience will understand and appreciate. And be careful with your reference points.
• Be respectful – Avoid being offensive, discriminatory or crass. Brand humour is likely to be gentle, playful or slightly nerdy in its delivery, but always inclusive.

Not sure where to start and need help to deliver your message… we can lend a hand (not literally!)

Get in touch here