Carl Frampton OBE
01/04/2023
Together Money
01/04/202311 Degrees
Campaign
Brief
11 Degrees want to move away from their association with Reality TV and align itself with Professional Sporting Personalities as a premium sporting clothing brand
Idea
Introduction to Ben as an ambassador of the brand. Unfortunately, most people recognise Ben because of current negative press. Highlight Ben's abilities as a world-class Cricketer.
Deliver
Feature presentation and several 'snackable' versions.